GOOGLE 7PS MARKET MIX

Google 7P (1).pdf

Download PDF • 2.81MB

Ndem l July 10th, 2022

Google 7P’s Of Marketing Mix

By Felix Ndem l July 10th 2022

Introduction:

Google is an American multinational technology company that focuses on artificial intelligence,[10] search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. It has been referred to as the "most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. It is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.

Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of the stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. “Wikipedia 2022”

PRODUCT

- Google has a range of products

- Google has a search engine service that enables people to get information online

- Google has a streaming video streaming platform YouTube, that enables people to find video information online

- Google has a mailing service platform that supports the exchange of emails and information

Google play store, a platform in sync with the android system to download apps and more

PLACE

Google has a unique design which of its office which supports innovation for its employees, and also depletes comfort for employees towards the achievement of their work

Google also has the google search engine, which is presently used in all most all the countries of the world, defiling barriers of language and tribe.

PRICE

Google pricing especially for its devices is easily affordable for such a level of excellence, they also have low price service for some of their products like the Google could space and Google one space. In the case of most of its products and services, one can note that Google does not lose focus on its customers’ convenience. Whether it is its Chromebook or AdWords, customers always come first Google. Chromebooks are highly competitive in terms of pricing as compared to other laptops. So, the focus of its pricing strategy is the best utility at the most competitive prices.

PROCESS

All Google platforms are designed to be customer friendly which in turn allows more users on their platform and also leads to more sales, each of these platforms has structured in them a space for help to enable even first-time users to understand the platform and do more

PEOPLE

Introduction:

Human resource is a vital part of the modern market mix, without people, the essence of physical communication and interaction, will not be experienced. The people factor in the market mix extended can support achieving the following

- One-to-one marketing with customers/sales

- Employee branding

- Human touch customer care fellowship

- Relationship marketing

People are also the physical drive that controls a large percentage of all other Ps in the market mix.

An overview of People's promotional strategy

Human resource management has become more than ever vital in the 21st century; however, what is important to Google Is to manage people, Google has an employee-centered culture and has a drive for employee empowerment.

Google's human resource team is aimed at hiring the right people at the right place, which has led to its success for ages. Keeping its employees happy is a key vital priority of Google, and this can be seen in its organizational structure and office ambiance, even its salaries, and other benefits are designed to keep the employees satisfied.

The major point of Google's human resources strategy is total care and assistance to ensure employees are focused on their work and get productive. And also enhancing performance through technology Below are facts that have led to Google's success

- Working policies that encourage diversity

- Leadership commitment to the improvement of technology

- Employee driven by same goal and passion for success

- Recognition and offering of incentives for performance-based productivity

- A nearly perfect working environment that supports learning and productivity.

RECRUITMENT & STAFFING AT GOOGLE

Basically, With over a 2.5million applicants every year at Google for vacant positions, the main focus of Google recruitment policies is “having the right person in the right position, Google recruiters are focused on hiring people of high talents and skills which makes the recruitment process more rigorous

PERFORMANCE MANGEMENT

The human resource is responsible for managing and providing equity and providing staff equal opportunities for growth and development for every staff. And the payment strategy is based on the performance of every staff according to the task given and the result produced.

https://youtu.be/H8qj2aEyaRg

TRAINING & DEVELOPMENT

One very important key to the success of Google in today’s market is the Training and development available for the staff, which happens to be one reason why they receive so many applicants every year Google has a work environment that fosters continuous learning. Employees get opportunities for continuous learning and growth. Google has special training programs related to presentation skills, content development, management, and leadership. Also in situations where a staff chooses to further an education Google beer the cost for further.

WORKING BENEFITS

There are so many benefits to working with Google, but here are a few

- Flexibility of working hours

- Casual dressing-“ No précised dress code”

- Health benefits

- Death benefits

- Free meals

PHYSICAL EVIDENCE

This involves all Google uses for its cooperate branding which includes

• Signage

• Logos

• Tarpaulins

• Web Pages/Web Sites

• Employee Uniforms, if any

• Paperwork

• Packaging

• Letterheads

• Business Cards

PROMOTION

Finding information on Google is easy as it uses algorithms and SEO to get the information given when needed.

Conclusion: The secret to Google's success is the excellent is found in its culture of excellent employee management and the ability to hire the best, providing an innovative working environment for its employees and ensuring employees are happy and dedicated to their work with so many benefits.