PEOPLE WITHIN THE GOOGLE MARKET MIX

PEOPLE WITHIN THE GOOGLE MARKET MIX.pdf

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PEOPLE WITHIN THE GOOGLE MARKET MIX

Introduction:

Human resource is a vital part of the modern market mix, without people, the essence of physical communication and interaction, will not be experienced. The people factor in the market mix extended can support achieving the following

- One-to-one marketing with customers/sales

- Employee branding

- Human touch customer care fellowship

- Relationship marketing

People are also the physical drive that controls a large percentage of all other Ps in the market mix.

An overview of People's promotional strategy

Human resource management has become more than ever vital in the 21st century; however, what is important to Google Is to manage people, Google has an employee-centered culture and has a drive for employee empowerment.

Google's human resource team is aimed at hiring the right people at the right place, which has led to its success for ages. Keeping its employees happy is a key vital priority of Google, and this can be seen in its organizational structure and office ambiance, even its salaries, and other benefits are designed to keep the employees satisfied.

The major point of Google's human resources strategy is total care and assistance to ensure employees are focused on their work and get productive. And also enhancing performance through technology below are facts that have led to Google's success

- Working policies that encourage diversity

- Leadership commitment to the improvement of technology

- Employee driven by same goal and passion for success

- Recognition and offering of incentives for performance-based productivity

- A nearly perfect working environment that supports learning and productivity.

RECRUITMENT & STAFFING AT GOOGLE

Basically, With over a 2.5million applicants every year at Google for the vacant position, the main focus of Google recruitment policies is “having the right person in the right position, Google recruiters are focused on hiring people of high talents and skills which makes the recruitment process more rigorous

PERFORMANCE MANGEMENT

The human resource is responsible for managing and providing equity and providing staff equal opportunities for growth and development for every staff. And the payment strategy is based on the performance of every staff according to the task given and the result produced.

https://youtu.be/H8qj2aEyaRg

TRAINING & DEVELOPMENT

One very important key to the success of Google in today’s market is the Training and development available for the staff, which happens to be one reason why they receive so many applicants every year Google has a work environment that fosters continuous learning. Employees get opportunities for continuous learning and growth. Google has special training programs related to presentation skills, content development, management, and leadership. Also in situations where a staff chooses to further an education Google beer the cost for further.